Our sister retail company in Cheltenham, The Beautiful Flower Co has opened its doors! After years and years of imagining the perfect shop space, and months and months of work, it has happened, and we couldn't be more excited. Working together with Julian Dunkerton at the exciting new Dowdeswell Park, the shop was envisaged as a compliment to Passion’s style and ethos, and to house all of the homewares of our dreams. Selling gifts, plants, vintage pieces, hot coffee, and of course stunning fresh flowers, the shop is a revelation, allowing us to truly connect with our customers and feel part of the community in Cheltenham. We are looking forward to seeing how this venture progresses, and we are very proud of this branch of our brand.